To get the best from the dazzling new picture quality ushered in by the arrival of 4K UHD and HDR technologies, Panasonic has created a whole new category of LCD: the Professional Cinema Display.




New ultra-transmissive LCD cells let the latest Panasonic TVs deliver much greater brightness – up to 1,000 nits with the DX900s – without using significantly more power. What’s more, a new light diffuser design means the high brightness can cover more of the screen at once than usual. This makes Professional Cinema Displays perfectly suited to play back high dynamic range content.



Wide Colour Phosphor technology lets you experience more vibrant, nuanced and natural colour tones – especially during dark scenes – than you get with normal LCD screens. This technology combines advanced LED backlighting with a new colour filter system to deliver a wider colour range that covers up to 98% of the Digital Cinema Initiative (DCI) colour spectrum.



The latest premium Panasonic LCD TVs use a new honeycomb-design local dimming system to deliver much more local light precision than you can get from other types of LCD screen. It works by dividing the screen into hundreds of zones of individually controlled light clusters and then building in a high level of separation between each LED zone to remove the sort of light leakage issues that can lead to haloes around bright objects.




This new video engine delivers pictures that reproduce a director’s intentions more accurately than ever before. It combines the know-how of reference-quality Panasonic plasma TVs and Hollywood Laboratory with technologies taken from the Panasonic professional monitor division and adds a new colour compensation algorithm to the already professional-grade 3D Look Up Table system used in 2016 Panasonic TVs. This enables even more faithful reproduction of the established video industry colour standards.




High dynamic range (HDR) content on HDR enabled TVs delivers images much closer to the way your eyes see the real world. Deep blacks are combined with very bright highlights to produce a level of reality not previously possible on a television.

While many TVs claim to play the new ultra-bright, contrast-rich HDR video system, in reality some of these TVs will play it much better than others. This is why the Ultra HD Association (UHDA) created the Ultra HD PremiumTM specification covered on page 9. The new Panasonic DX900s are among the world’s first TVs to meet the Ultra HD PremiumTM requirements. This means the UHDA has judged them capable of meeting a whole range of tough performance criteria, taking in everything from resolution and high dynamic range (HDR) handling to wide colour gamuts, high frame rate support, audio quality and much more besides.

In other words, anyone who buys a DX900 can do so safe in the knowledge that it will play all the new video technologies coming our way in the best possible quality.