Why 4K matters

4K UHD TVs deliver four times as much resolution as Full HD TVs. As you would expect, this means you can see far more detail and texture in 4K UHD pictures, but colours also look more natural, objects look more solid and three dimensional, and the extra detail creates a greater sense of depth. Many describe the 4K effect as feeling more like looking through a window than watching a screen. Especially when all that extra resolution is backed up by the wealth of other high-end picture features Panasonic delivers with its 2017 4K UHD TVs.


4K Pro

Delivering picture quality that’s true to the original intention of the director has long been one of the guiding principles for Panasonic. This year that drive for total image accuracy receives its ultimate ­expression in an advanced Panasonic 4K TV experience called 4K Pro. This combines a brand new professional-grade 4K Studio Master ­Processor with custom-made Studio Master Colour panels to offer viewers pictures that really do look exactly as they’re supposed to look; true to the filmmaker's vision. 


Futureproof connectivity

The latest Panasonic 4K UHD TVs have all the connectivity you’ll need to make the most of this next generation of picture quality. This includes HEVC decoding for ­Netflix’s 4K UHD streaming services, plus HDMI 2.0 ports for the ultimate experience from external 4K sources.


4K Pure Direct

This brilliant Panasonic technology delivers 4K signals at up to 60 frames a second and with so-called 4:4:4 colour ­resolution, meaning that you can enjoy smoother, crisper ­motion and incredibly accurate and nuanced ‘lossless’ colours.


4K Ultra HD vs Full HD

4K Ultra HD pictures are made up of four times as many pixels as Full HD ones. This means they look far more detailed and accurately coloured, as well as enjoying a greater sense of depth.